Counterintelligence
Here’s your Counterintelligence briefing
Insider insights and smart strategies for nonprofits
#You #Shouldn’t #Overuse #Hashtags
It’s easy to see the effects hashtags have on social media and modern-day pop culture. In fact, hashtags can be found everywhere, including on t-shirts, The Tonight Show with Jimmy…
East Hollywood Council Selects Logo Designed by Counterintuity
Source: Hollywood Bus. Advocate Jan/Feb 2018 After months of research and development by the Digital Marketing Agency Counterintuity, a new logo for the East Hollywood BID was recently approved by…
Counterintuity Creates New Website for Hilton Universal
If you’ve been to Universal City, you’ve seen the Hilton Universal – and so have lots of other people. With the Los Angeles tourism industry booming and the popularity of Hilton…
Don’t Settle for Bullspit Reports. That’s right – Bullspit.
There is nothing more infuriating to a professional, reputable, marketer than seeing reports from so-called “colleagues” that are incomplete, misleading, and/or flat-out useless. We’ve seen examples of this sort of…
What Color is Smart? What Font says “Hollywood?”
Hollywood is known around the world as the heartbeat of the entertainment industry, North Hollywood is known for its expansive arts district, and West Hollywood is known for its night…
Can Your Website Get You in Legal Trouble? Maybe – If It’s Not ADA-Compliant
If you have more than 15 employees and your website isn’t ADA-compliant, you need to act now for two reasons: It’s the right thing to do Increasingly, organizations are getting sued for…
How to Revamp Your Marketing Plan: How Embracing Adjustment Improves Your Chances at Success
Your marketing plan is just that: a plan. It’s a guide and an inspiration – not a set of shackles! One of the great things about marketing is its dynamic…
Statistically Speaking: 5 Facts about Halloween
BOO! Halloween is upon us. And this year it even falls on a Saturday. What could be better than that? In honor of the holiday, we’ve compiled a few marketing…
5 Substantial Services Any Good Marketing Agency Will Offer
At Counterintuity, we’re committed to many important things. What’s at the top of our list (second only to adorable office dogs)? Being the best marketing agency we can be, obviously…
Planning Ahead: How to Make the 2019 Tax Season Fuel Your Business’s Future
Tax season is over! [ applause ] For many business owners, tax season means a couple frantic days of running numbers and bugging the accountant, followed by a sigh of relief…
Counterintuity Wins PLATINUM at the 2018 National MarCom Awards
The prestigious website award was presented to the Burbank-based marketing agency for the first time. Counterintuity also won a 2018 GOLD Award from MarCom. Amy Kramer, President; and Lee Wochner,…
What Organizations Can Learn from the Frenzy of March Madness
For many sports fans, March is truly the most wonderful time of the year. ‘Tis the season for Cinderella Stories and bracket busters, buzzer-beating heroics and cutting down nets. Even…
Strategy First, Design Foremost: Counterintuity’s Website Gets an Upgrade
At Counterintuity, we spend a lot of time strategizing. Whether we’re brainstorming an ad campaign or perfecting a home page, we’re constantly concocting new ways to maximize our clients’ potential…
Counterintuity Wins a W3 Award for Pasadena Symphony & POPS
It’s nice to be recognized. That’s why we’re feeling pretty proud of our 2018 W3 Awards Silver for the Pasadena Symphony & POPS website under the category Website Features –…
Why you should add influencer marketing to your marketing strategy
Influencer marketing is a relatively new form of marketing that feeds off the fact that ad-wary millennials trust people, not brands. The traditional approach to advertising is losing its effect. We…
Eon Instrumentation’s New Website is Eons Ahead of the Curve
From the moment you load Eon Instrumentation’s homepage, you’ll know what they’re about. Eon Instrumentation, Inc. is a veteran-owned, Southern California-based, multimillion-dollar electronic systems design, development, and manufacturing company that produces military-qualified…
The 37 Doors of Indecision
Sometimes, when it’s hard to know what to do and you’re confronted with many options, you try doing a little bit of everything. That’s like being in a hallway with…
Annual Report for the Coalition for Responsible Community Development
When the Coalition for Responsible Community Development (CRCD) requested an annual report, we felt an emotion that most might not: excitement. We actually love annual reports. Creating these informative documents presents…
In the News: East Hollywood BID Debuts New Logo
Source: Hollywood Bus. Advocate Jan/Feb 2018 After months of research and development by the Digital Marketing Agency Counterintuity, a new logo for the East Hollywood BID was recently approved by…
You down with PPC? Avoid These 5 Common Pay-Per-Click Mistakes for Better ROI
Pay-Per-Click (PPC) advertising is a type of search marketing that places paid results at the top of the heap – see the first couple results marked “Ad” below. Wordstream found that…
Digital Augmentation: Creating the Burbank Plastic Surgery Website
Previously, this client’s services were nested inside another website operated at the same facility, leading to customer confusion and a reduced brand awareness. Meanwhile, the lead plastic surgeon is highly…