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Insider insights and smart strategies for nonprofits
2020: The Year of Consistency, Clarity & Reasonable Resolutions
WHAT ARE WE EXPECTING FROM THE NEW YEAR? As the New Year approaches, we’re all reflecting on the past and considering the future. While brainstorming our resolutions, we’re all thinking…
The Power of Positioning: Your Special Sauce
Brand positioning begins with who you are and what you do better than anyone else in the world. What is the special sauce that makes your product unique and beneficial?…
Google Maps Marketing
We all use Google for a lot of things – searching, emailing, navigating, tracking Santa (hey, it’s that time of year again!) – but did you know you can use Google…
The 4 essential pieces to every social media strategy
Social media is the direct link between you and your target audience, making it a vital part of every complete content strategy. Here are the pillars of an effective social media…
A Thank You Note to Our Wonderful Clients
The best part of working for Counterintuity is the range of fantastic projects and brilliant people we get to work with on a day-to-day basis. On any given Monday, we…
Why Content is King
“There are over 3.7 billion people online every day, however, 63% of businesses don’t have a documented content strategy, and 65% of businesses find it a challenge to produce engaging…
How to Effectively Market Your Organization in 2023
Step I: Make a Plan; Step II: Improvise Great marketing agencies rely on equal parts preparation and improvisation to execute successful initiatives. Without a positioning statement, marketing budget, and clearly…
How to Boost Your Marketing Strategy Using What You Know
“Today you are you! That is truer than true! There is no one alive who is you-er than you!” – Dr. Seuss Sure, it’s inspirational. It’s even a…
11 ways to make your website stand out
The internet is a big place. Accordingly, you don’t want people playing “Where’s Waldo?” with your website. Here are 11 ways to help your website stand out from the crowd.
#You #Shouldn’t #Overuse #Hashtags
It’s easy to see the effects hashtags have on social media and modern-day pop culture. In fact, hashtags can be found everywhere, including on t-shirts, The Tonight Show with Jimmy…
East Hollywood Council Selects Logo Designed by Counterintuity
Source: Hollywood Bus. Advocate Jan/Feb 2018 After months of research and development by the Digital Marketing Agency Counterintuity, a new logo for the East Hollywood BID was recently approved by…
Counterintuity Creates New Website for Hilton Universal
If you’ve been to Universal City, you’ve seen the Hilton Universal – and so have lots of other people. With the Los Angeles tourism industry booming and the popularity of Hilton…
Don’t Settle for Bullspit Reports. That’s right – Bullspit.
There is nothing more infuriating to a professional, reputable, marketer than seeing reports from so-called “colleagues” that are incomplete, misleading, and/or flat-out useless. We’ve seen examples of this sort of…
What Color is Smart? What Font says “Hollywood?”
Hollywood is known around the world as the heartbeat of the entertainment industry, North Hollywood is known for its expansive arts district, and West Hollywood is known for its night…
Can Your Website Get You in Legal Trouble? Maybe – If It’s Not ADA-Compliant
If you have more than 15 employees and your website isn’t ADA-compliant, you need to act now for two reasons: It’s the right thing to do Increasingly, organizations are getting sued for…
How to Revamp Your Marketing Plan: How Embracing Adjustment Improves Your Chances at Success
Your marketing plan is just that: a plan. It’s a guide and an inspiration – not a set of shackles! One of the great things about marketing is its dynamic…
Statistically Speaking: 5 Facts about Halloween
BOO! Halloween is upon us. And this year it even falls on a Saturday. What could be better than that? In honor of the holiday, we’ve compiled a few marketing…
5 Substantial Services Any Good Marketing Agency Will Offer
At Counterintuity, we’re committed to many important things. What’s at the top of our list (second only to adorable office dogs)? Being the best marketing agency we can be, obviously…
Planning Ahead: How to Make the 2019 Tax Season Fuel Your Business’s Future
Tax season is over! [ applause ] For many business owners, tax season means a couple frantic days of running numbers and bugging the accountant, followed by a sigh of relief…
Counterintuity Wins PLATINUM at the 2018 National MarCom Awards
The prestigious website award was presented to the Burbank-based marketing agency for the first time. Counterintuity also won a 2018 GOLD Award from MarCom. Amy Kramer, President; and Lee Wochner,…
What Organizations Can Learn from the Frenzy of March Madness
For many sports fans, March is truly the most wonderful time of the year. ‘Tis the season for Cinderella Stories and bracket busters, buzzer-beating heroics and cutting down nets. Even…
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