Counterintelligence
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Insider insights and smart strategies for nonprofits
Counterintuity dominates the 12th Annual W3 Awards winning 3 awards!
It’s that time of year again. Nope, not a mega-Black Friday bonanza – the W3 Awards! For 12 years, this prestigious contest has been honoring the best marketing on the web and the…
Ideal Pet’s Online Store Is A Game-changer
Ideal Pet Products is one of the world’s top pet product manufacturers, with more than 1 million dog and cat doors currently in use across the globe. It also holds…
Counterintuity’s Maintenance Plan
According to ITRC Data Breach Reports, in 2015: 177,866,236 personal records were exposed via 780 data security breaches Businesses were the target of 40% of the security breaches (312 breaches). Medical and…
Need an Ad Grant? Google It!
We’re not saying money grows on trees, but this comes pretty close: Google offers $10,000 Ad Grants to eligible nonprofit organizations. Yep. That means access to the Google Display Network…
Social, Site & Logo: A New Approach for Cole Pro Media
The owner of Cole Pro Media, Laura Cole, is the definition of a pro. A former national TV news reporter and CBS employee, Laura started her company specifically to help…
Say Cheese! San Diego County Dental Society’s New Site is Ready for Its Close-Up
The San Diego County Dental Society has many things to be proud of – 2,000 members (70 percent of its area’s dentists), an active role in the betterment of its…
SSL, Stat: What It Is & Why You Need It by October 2017
We hate to be the bearers of bad news – but if your website doesn’t have an SSL (Secure Sockets Layer), it isn’t secure. Starting next month, Google will be flagging…
Homepage Home Run
Q: Which is more important: a website’s aesthetics or its functionality? A: BOTH! The two concepts are inextricably connected on numerous levels. A few months ago, Hotel Council of San Francisco asked us for…
Pleasing Panda: Your Guide to Google’s Search Algorithm
Back in 2016, we wrote a blog about Penguin, Google’s link evaluator. Now, we’d like to focus on Panda – and aside from their namesakes’ retweet-worthy levels of cuteness, these…
How to Cultivate a Cohesive Customer Experience (AKA Winning Like Walgreens)
Here’s the thing about most modern customers: If they don’t like the way you’re doing business, they’ll take their business elsewhere. Quickly. They’ve got high expectations and a whole lot…
Client Shout-Out: Golden State Gymnastics Website
When Golden State Gymnastics asked us for a site refresh that was inviting, playful, and fun, we bent over backwards (get it?) to deliver. Our Mission: Making it easy…
Our status as Google Partner allows us to more simply A/B/C test ad headlines and A/B/C/D/E/F test our clients’ ads.
EXCLUSIVE UPDATE TO GOOGLE PPC As a Google Partner, we often get access to features and opportunities within the AdWords PPC module that others do not. This very morning, we…
Over Nine Million Dollars In Leads, You Can Be Next!
Recently, we’ve generated more than Nine Million Dollars in leads, and a whole bunch of sales, for many of our clients. Here are just four examples of how we harnessed…
Client Shout-Out: Brown & Goodkin Website
Brown & Goodkin has provided 40 years of stellar legal service to federal employees – it’s only right their website reflects the integrity of their work. And we’re happy to…
7 Ways to Make 2017 Awesome
In case we haven’t made it clear, we’re proud of the companies we work with. Like, really proud. And why shouldn’t we be? Our clients provide some of the best,…
Adblock on Lock
Once upon a time, an advertiser’s main concern was whether audiences would respond to an ad. Today, that concern has shifted to whether audiences will even see an ad. In…
It’s Safe to Say: Casoro’s New Site is Stunning
Casoro Jewelry Safes has been a leader in luxury safes for years – and we’re pleased to announce that their new website reflects that more than ever! Our goal was…
Counterintuity Wins Two W3 Awards (A.K.A. W3 x 2)
Getting back to work after a long weekend can be rough, but we find that remembering all we’ve accomplished can really take the edge off. So what’s keeping our heads up…
This Time, It’s Personal: Marketing for Maximum Effect
“Buy this! It’s great! It’s your only option! Don’t ask questions!” A lot has changed since the days when the above approach was effective. Today’s well informed and, dare we…
Client Shout-Out: Griffin Black Website
Counterintuity is pleased to present Griffin Black’s awesome new website! We’ve launched a lot of websites over the years, but every project is unique. What made this one special? “The client…
A Peek at Penguin 4.0
No, not that kind of penguin. While not so adorable, Penguin 4.0 is so important to your SEO. Launched in 2012, Google’s Penguin algorithm aims to catch sites spamming its…
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