Counterintelligence
Here’s your Counterintelligence briefing
Insider insights and smart strategies for nonprofits
The Seventh Deadly Sin of Marketing: Inflexibility
On an individual level we can be, well, inflexible. Reluctant to change. Having mastered how things already work, we like them to keep working that way. It’s comfortable that way…
Which social media platform is right for your organization?
Where once a magazine ad or even word-of-mouth was how most people found out about you, now all kinds of content are being shared online with millions of people seeing…
AI Can’t Write
AI is a useful tool in the writing process but it will never replace a human’s voice.
The Sixth Deadly Sin of Marketing: Waste
Why is waste such a menace? Because “to waste” means to expend some resource — your money or, worse, your time — and to get little or nothing in return…
The Fifth Deadly Sin of Marketing: Ineffectiveness
If you’re shoveling money out the window by running campaigns and ads that don’t generate results, Obviousman says you should stop.
The Fourth Deadly Sin of Marketing: Impotence
Nobody wants to admit it, but at some point or other, it happens to most of us: putting out marketing that doesn’t achieve liftoff.
Making sure your website EATs better
You’ve probably heard the phrase “content is king” by now. That’s certainly true if you want your site to sit at the top of the Google, Bing, and Yahoo! results…
The Third Deadly Sin of Marketing: Silence
With so many organizations vying for attention, it’s important to get heard above the crowd, so you can increase awareness of the work you do.
The Second Deadly Sin of Marketing: Ignorance
When you don’t know enough about your target audience, you risk missing your marketing goals.
The First Deadly Sin of Marketing: Invisibility
The marketing sin of invisibility means that others can’t see what you’re doing. Which is bad if you’re doing important work
Getting your point across through good design
If the adage “a picture is worth a thousand words” is true, then it’s imperative to incorporate good design as an essential communication tool for your organization.
Go unstuck yourself
Counterintuity CEO Lee Wochner appeared on the latest episode of the Smart Branding podcast.
Great news! The recession is coming
Like a good forest fire, a recession can be a positive thing.
Success! (How to get it.)
In baseball, it’s clear who won: the team with the most runs. In Monopoly, it’s the last player standing, after everyone else has been bankrupted. But sometimes the rules of…
Counterintuity wins big at MarCom Awards
We’re thrilled to tell you that we’ve won two Platinum and one Gold MarCom international awards for marketing excellence!
Stop being Sisyphus
Who exactly was Sisyphus, and why does he set such a great example we should follow of how not to be? As you may remember from high school, in the…
It’s a new year. Are you looking new?
Have you changed the way you look at things? Have you changed the way people should look at you? And have you changed the actual look of your company? If…
Get to the point
You’ve got a lot to say, and you want to make sure your audience is getting it.
The Penalty for Word Murder
Words express meaning. Images evoke emotion. By combining both, with intention and care, something truly magical happens: storytelling. As marketers, we create stories to present client services, successes, and aspirations…
Everything in social media is changing, again
After a few dark and challenging years, it looks like we’re turning a corner, especially in fashion and design. In 2023 you can expect to see the return of playful…
Your marketing is a joke
Clinging to outdated methods from glory days, they resisted every attempt to introduce new ideas: crazy things like data and the world wide web.