Counterintelligence
Here’s your Counterintelligence briefing
Insider insights and smart strategies for nonprofits
How Social Media is Blurring the Line Between Brand & Bestie
WHY CONSUMERS FOLLOW BRANDS ON SOCIAL MEDIA It’s official: The line between brand and bestie has blurred. Brand ambassadors and company CEOs alike are opening up their homes and hearts…
What Would You Do with An Extra Five Hours Per Week?
Imagine you had five extra hours per week to run your organization (without having to burn the midnight oil), what would you do with that time? Our recommendation would be…
I always feel like somebody’s watching me đź‘€
When you’re collecting and using personal data, it’s important to be transparent about why you’re doing so, and how you’re using it.
One web accessibility complaint can cost $10,000
We’ve mentioned it before: The Americans with Disabilities Act (ADA) prohibits disability-based discrimination – and now more than ever, this applies to business websites. Since 2017, there has been a 300% year…
Is Changing a Logo a No-No?
Okay, guys. Big news. Google has changed its logo. Yes, Google temporarily alters its logo for special occasions and holidays, but the latest sans-serif modification is its biggest change in 16…
Not so finger-lickin’ now?
Sixty-four years later, KFC suddenly finds itself not so “Finger Lickin’ Good.” While we don’t think the recipe has changed recently, something else has. Last week, the company dropped its…
Blogging is dead and why you absolutely need to do it
There are still several great reasons why you must maintain a blog on your website.
Unraveling the SEO Mystery
UNRAVELING THE SEO MYSTERY This sub headline has been optimized for SEO purposes – Hooray! SEO stands for search engine optimization, and it is the practice (an art and science,…
Contrary to what you’ve always heard, your reach can exceed your grasp!
When it comes to your marketing message, there are many to increase your reach, and most of them require little or no cost.
Do you want a 4400% return on your marketing efforts?
According to Optimonster, email marketing can provide just that. Of course not all emails, and not all email marketing strategy, are equally effective. To get great results, you need to…
Minion marketing
Once upon a time, the word “minions” likely brought to mind nothing more than faceless servile beings or the person barking orders at them. Flash forward to the release of Despicable…
A response to the new Pepsi logo
I’ll never see it the same again.
The Golden Age of Advertising
The Golden Age of Advertising…is Now! A guide to efficient, effective online advertising In the olden days (you know, 15+ years ago…), the best way to advertise was to place…
Your content is due for a refresh!
If you’re like us, you have a treasure trove of content that you’ve created over the years. And that’s great! But if your site is starting to look a little…
Unlocking LinkedIn’s Potential
LinkedIn Will Get You Leads We’ve heard from too many folks for too long that “social media can’t help B2B businesses.” It’s simply not true. Whether you’re a manufacturer, an…
Thumbs Up for Thumbs Down
Mark Zuckerberg has officially confirmed that Facebook is working on the oft-requested “Dislike” button. This has inspired a great many discussions about what the new symbol might be, whether it should take…
What You Need to Know About the California Consumer Privacy Act
WHAT IS THE CALIFORNIA CONSUMER PRIVACY ACT? If we’ve learned anything from 2019, it’s that privacy is serious concern. As a result, websites, programs, and apps are constantly updating user…
Counterintuity Wins MarCom & W3 Awards for GODEN Website
When it comes to website design, we’re not in it for the glory. We’re in it for the client, the content, and our unwavering love of the work. But accolades…
How to make your info tell the story
When you have a lot of information to share with your audience, using infographics provides a great way to keep your audience engaged while keeping the content fun.
2020: The Year of Consistency, Clarity & Reasonable Resolutions
WHAT ARE WE EXPECTING FROM THE NEW YEAR? As the New Year approaches, we’re all reflecting on the past and considering the future. While brainstorming our resolutions, we’re all thinking…
The Power of Positioning: Your Special Sauce
Brand positioning begins with who you are and what you do better than anyone else in the world. What is the special sauce that makes your product unique and beneficial?…